March 10, 2023
Julie Fleischer joins Soda Health as the SVP, Marketing. Julie is an award-winning data-driven marketing leader with over 20 years of experience across customer acquisition, retention, insights, media, and marketing. Prior to Soda Health, Julie was Chief Marketing and Growth Officer of Encantos, a global creator platform connecting storyteachers with kids. Under her leadership, Encantos was named one of the top six edtech startups to watch by The Information, one of the top 100 startups in 2020 by Business Insider and to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021. She was instrumental in developing and launching the Encantos brand, defining and architecting the company’s storyteaching platform, standing up a data-driven growth organization, and successful fundraising efforts. She tripled company revenues in her first year.
Julie has deep experience in health and wellness as well as fast moving consumer products. At Weight Watchers, she was SVP, Global Customer Intelligence, responsible for developing actionable business intelligence, customer experience excellence, and marketing accountability. She built daily data-driven intelligence reporting to better protect revenues and foster business transformation during COVID-19, shaping strategy, content, offer, and the service model. She challenged the organization to act data-first, building business intelligence tools to optimize offering and recruit higher Lifetime Value members and retooled the marketing capability with enhanced data capabilities to fuel segmentation, targeting, and messaging. At Kraft Foods, Julie was the Senior Director, of Data + Media + Content, driving the company’s digital transformation. She developed a bespoke data-driven infrastructure uniting media with direct channels, preferred partners, and advanced analytics to create proprietary 360 consumer understanding. She ran the company’s CRM platform, delivering personalized content to millions of consumers on the website, email, social, mobile, and print platforms, and leveraged this engagement data to create business intelligence, shopper marketing programming, audience creation, proprietary research programs, and improve the Kraft’s return on marketing investment.
Julie is a decorated marketer, having been named by Forbes as a Top Entrepreneurial CMO, Adweek Sustainability Star, Content Marketer of the Year, and one of 50 women to know in Martech. She endeavors to develop the next generation of women in marketing and media as an Executive Board Member of the She Runs It Board of Directors. She is a strategic Advisor to JUV Consulting, which specializes in marketing to Gen Z, helping to coach their executive team and identify opportunities for growth and expansion. She is also a Strategic Advisor to Salient MG, a B2B MarTech consultancy.
Julie earned a BA from the University of Pennsylvania and an MBA from the Kellogg Graduate School of Management. She is excited to grow Soda Health and to transform access for millions of Americans, eliminating the health inequities that arise from social determinants of health.