Just as our own names represent us and our personal brand, a company’s name represents its mission and is the first point of reference a customer or employee has. So, how can a company reinforce its brand? Daryl Risinger walks us through this question and shares some of his favorite company names. Daryl’s nearly 30-year health care career has included Fortune 50 and start-up organizations. He recently co-founded Soda Health, a company with a pretty unique name itself.
